Business Development - Branding Development - Sales & Marketing Strategy
What is a brand?
A business’ brand is the commitment that a business makes to its customers. The brand is developed over time with consistency and care by business(s) owner. A well developed and clear brand will instill trust with the customer and recognition will allow the brand message to be accepted. A brand is not just a name, logo, and tag line. The brand is the vision and design of the core brand message, which needs to be assessed, planned and executed properly.
Before you start to promote your business you need to understand what to promote. We can help you with that.
We will work with you to develop their brand through:
1. Defining the overall brand vision from the perspective of the business owner including components of the business.
2. Identifying the target audience(s) and creating the brand message as it is relevant to them
3. Presenting recommendations on how to present the brand
Whether you need a little help or a lot, we are here to make your vision a reality. We use the Adobe Suite licensed applications and we will work closely with you to insure the integrity of your brand. Project management of each project is handled with care and process to insure the best level of expertise is at your fingertips.
We will assess, design, build and promote your brand so that you can have true ROI.
To insure you have the right apporach to acquiring new or returning customer, well designed marketing collateral will help any sales team to communicate your value.
I have worked on many projects in various industries over my career. From product marketing in the Beauty Industry, Sports Marketing, to Education and software services. Engineering to Health services. Many projects required a more comprehensive and creative approach to their brand. Mainly focused on business development, it was equally important to look closly at the organziation as well as the target market to acheieve success.
Denver Foran has been racing since the age of 5 in pro-karts. After competing for several years and winning championships against other kids, he moved up at the age of 9 after winning the Maritime Championship to compete against adults. Once he was winning consistently, at the age of 14, began to race full-size stock cars competitively. In 2012, Denver made history at New Smyrna, as the youngest Canadian to ever race in the World Series of Asphalt Racing as part of Speedweeks leading up to NASCAR’s Daytona 500.
Denver is the second youngest of 5 siblings. Denver is thankful for the sacrifice his family has made to help him reach for his dream.
Aggressive, calculated and patient. For Denver this is more than a passion, it is a way of life. Denver has sacrificed the life of an average teenager including time with his friends, school and even relationships.
With his eyes on NASCAR, he hopes to be the second Canadian ever to win a Sprint Cup, the highest class NASCAR racing.
The company was initiated and supported by more than 25 years of staff experience in education and training. Using state-of-the-art technology in training, a fine collection of highly qualified instructors and backed up by many success stories, we are confident in our ability to satisfy your organization’s training needs.
www.gic-edu.com
Why just advertise... when you can FLAVE'RTISE!!!
Ultimately the target audience is the fan of Maxim, Playboy, Sports Illustrated, GQ, and like magazines. This is to be designed as an entertaining resource of original content, and access to products and packages rarely found elsewhere. Flave targets the 20-40 male with a wide range of interests as well as income to spend on the “impulse buy.” We are aware that we will attract fringe demographics, and our feedback program in conjunction with our membership through social media tools will also allow us to better adapt to our audience and, in turn, gain deeper insight into their interests, and respond in kind. Our geographical area is primarily focused on Canada, however, due to the nature of the internet, we expect our membership to grow internationally as well.
CELES
True Results. Real Beauty.
CELES Cosmeceuticals is a Canadian based company which manufactures a complete line of Medical Grade skin products. CELES Cosmeceuticals studied a wide range of the most popular products currently on the market and saw an opportunity to introduce a complete medical grade skin treatment line to spas and consumers. It is our goal to bring these skin treatments to the masses by making it accessible and affordable to the public.
